Analysis Of Disney s Disneyland Paris Essay - 2475 Words

Assessment 1 Buyer Behavior MKT 220 Student Name: Lutoosha Oza ID No: 14095225B Stream B Date: 11/05/2015 Tutor Name: Anika Vats PART A Question 1 : Which strategic action Disney took in terms of consumer focused initiative? Give examples. Walter Elias Walt Disney (December 5, 1901 – December 15, 1966) was an American entrepreneur, cartoonist,animator, voice actor, and film producer. He and his staff created numerous famous fictional characters including Mickey Mouse, Donald Duck, and Goofy. These cartoon characters became so famous that he designed theme park for the entertainment of children and family in U.S.A. Disney then thought to spread the theme parks around the world. Therefore Disney theme parks were opened first in Tokyo, Japan called Disney Resort which became sucuessful by luck. The second theme park was opened in Paris called Disneyland Paris† which became unsuccessful because of the cultural differences between U.S and Paris. Keeping this problem in mind, Disney opened third theme park in Hong Kong called Hong Kond Disneyland which became successful. Here Disney had strategic plan in terms of consumer focused initiative. A consumer initiative often includes steps for a company to increase sales by differentiating products in the marketplace, marketing goods or services to new demographics or creating a new customer service function to handle customer requests. Paris When Disney had project to open theme park in Paris in 1992, they wereShow MoreRelatedCase2 the Not-so-Wonderful World of Eurodisney1743 Words   |  7 PagesCase Analysis MKTG 650-6T1 Global Marketing Management Professor: Prof. Nicholas Name: Tim Date: 2/25/13 Case study: The Not-So-Wonderful World of EuroDisney Summary Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne, 20 miles East of Paris. 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